Agile2014 has ended
View analytic
avatar for Mark Ferencik

Mark Ferencik

McKesson Specialty Health
Product Owner/UX Designer
Raleigh-Durham, North Carolina Area
For over 14 years I have been slugging it out in IT to make sure users and good design are at the forefront of how development projects are approached.
I bridge a gap between user experience design, usability research and Agile development practices. First and foremost I am a designer at heart with over 20 years of experience with digital solution design ranging from 3D action games to one of the largest vaccines ecommerce systems in existence. I have managed a usability research service for a fortune 100 company and have seen websites, software and mobile apps tested by over a thousand end users. I have synthesized these practices into a hybrid agile process and then trained and coached a large IT organization on how to successfully embed strong customer-centric practices into their normal ways of working. Your digital solution should be a workhorse that gets the job done in a way that makes users want to keep coming back. Find the unmet needs and make sure the design solution intuitively matches expectations in a lean approach that just about anyone can learn.