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Friday, August 1 • 09:00 - 10:15
Building successful in-house innovation teams (Jeff Gothelf) LIMITED

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Limited Capacity seats available

You’ve read The Innovator’s Dilemma. You’ve bought in to The Lean Startup. You’re ready to kickstart your company’s product innovation efforts. There’s just one problem: you’re not sure where to begin.

Jeff will offer practical, step-by-step, guidance on how to build and support successful innovation in your business. Using insights gained from leading and working with dozens of product teams, Jeff will step through team makeup, process steps, management structure and the corporate infrastructure needed for these teams to flourish.

More specifically Jeff will cover:

- How the world of software delivery has changed from one of intermittent software releases to one of continuos deployment

- How continuous deployment feeds continuous learning

- How/why most organizations are not currently equipped to take advantage of this powerful information

- Why organizations need to focus less on "innovating" and more on building a culture of innovation and what exactly that is

- How the benefits of small, collocated, dedicated, cross-functional teams can greatly amplify a team's productivity and creativity

- What the right way is to task a team and how to move away from fixed time, fixed scope engagements

- Why product roadmaps are a detriment to your innovative team's success

- Why focusing teams on generating a specific business outcome, as opposed to a set of features (output) produces better business results and greater organizational and team agility

- Once properly staffed and tasked, how this team should work - what processes should it employ? What motivational tactics?

- Why focusing on the team's competencies (as opposed to roles) opens new channels of creativity and collaboration

- How defining clear success criteria frees the team from random subjective decision making

- Why working in small batches, edges the team, quickly and regularly away from doubt and closer to certainty about their audience, their product and their overall strategy


Jeff Gothelf

Principal, Neo Innovation
Jeff Gothelf is a designer & Agile practitioner. He is a leading voice on the topics of Agile UX & Lean UX and a highly sought-after international speaker. In addition, Jeff is the author of the O'Reilly book (2013), Lean UX: Applying lean principles to improve user experience. Jeff... Read More →

Friday August 1, 2014 09:00 - 10:15 EDT