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Thursday, July 31 • 10:45 - 12:00
The Anatomy of an Experience Framework: How to Create Better Products With Your Customers (Martina Schell) FILLING

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Requirements, feature lists, quantitative data. We understand business requirements and technical feasibility quite well. But what does it mean to collaborate with your users in the product design process? It can be a lot more challenging to make sense of user research and how to get from speaking to customers to creating better user-centered products.
This session demystifies the process of getting from user research to insights and an actionable framework for experience design that informs your product development.
I have applied this framework across startups through to enterprise scale product and service development programs to improve problem/solution and product/market fit.
In this practical session you will learn how to put together a framework that captures the insights and opportunity you have gleaned from collaborating with your customers and help guide your product development process with clear user goals and design principles.
You will be able to create a frame of reference for decision making that incorporates


  • insights derived from customer research (qualitative user interviews)

  • trends / best practice desk research

  • business requirements capture (stakeholder interviews)

  • audience definition (personas) that also inform recruitment of participants for testing throughout the development process

  • proposition/opportunity

  • scenarios

  • user journeys

  • touchpoint mapping

  • design principles (draw from brand, product, dev and UX)



To create:


  • Framework for prioritising and decision making

  • Briefs for brainstorming / whiteboarding sessions with the whole team

  • Briefs for user recruitment

Session Handouts

Speakers
avatar for Martina Hodges-Schell

Martina Hodges-Schell

Senior Design Manager, Pivotal Labs
Martina setup and leads the product design and product management practices at Pivotal Labs, London. She helps start-ups and enterprises establish more user-centred, lean and agile design practices and product innovation skills. In her practice she focuses on bringing together a balanced team of practitioners with a shared empathy for users, business, technology and design. She facilitates the cultural and organisational change required to... Read More →



Thursday July 31, 2014 10:45 - 12:00
Osceola 4