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Tuesday, July 29 • 14:00 - 15:15
How to recognize the Zombie Persona Apocalypse (Michael Rawling) LIMITED

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Limited Capacity seats available

Are User Personas haunting you? Did your team create some personas at the start of your project but then never use them? Are they fading stuck up on a wall somewhere, technically now just dead weight...irrelevant, moaning...’braiinssssss’!!

User Personas can really help your team have productive conversations with stakeholders that shift away from debating personal opinions into decision-making based on empirical data. Mike Rawling will share his experience of how you can work with personas in a pragmatic way that fits into the world of Agile without compromising UX, XP/Agile or Lean principles.

Come to this session to find out how to blend personas into your Agile process so they continue to serve as a useful reference for your team and stakeholders throughout product development.

Get ready for a Zombie Persona Apocalypse!


Michael Rawling

Senior User Experience Engineer, Unruly Media Ltd
Michael Rawling is the Senior UX Engineer at Unruly Media, a successful social media video start-up. Mike’s experience in UX and UI development dates back to 1998 and since then has explored new ways of more effectively realising the massive potential that technology offers and... Read More →

Tuesday July 29, 2014 14:00 - 15:15 EDT